The Produce Aisle Just Got a Publicist

Welcome to hōl – the rebrand fresh produce didn’t know it needed.
We’re a media-first platform connecting farms, brands, and culture under one name, where wellness becomes style and produce becomes personal.
We give local farms visibility.
We give brands relevance.
We give consumers access.

All in one place.

Get Real with HŌL

Our POV is simple: health isn’t confusing, you’re just confused. 

Tired of the wellness runaround? The basics are so back. And we’ve set out to make them anything but…bringing a sense of coolness, confidence, and clarity to an industry that’s been trying way too hard for way too long. 

We’re building a brand people want to be seen with, making simplicity feel like the boldest statement in the room.

We’re obsessed. You’re about to be.

How it Works

Seasonal Selections

Curated, cool, and straight from the source. Think farmer’s market meets product drop. We feature what’s in season and in style - from your favorite farms to partner brands worth obsessing over. 

Our Founder

HŌL started as a feeling. A quiet response to the noise, the trends, the overcomplication. It was the desire for something fresh…natural…real. A return to basics, and the realization that simplicity isn’t a step back – it’s the point. 

After experiencing her own version of wellness burnout, Molly discovered the power of sticking to the basics, and in wanting to help others do the same, she set out to make the essentials feel like something people would actually want to show off. Something she’d be proud to recommend to friends and family. 

Confident. Cool. A Bit Iconic. 

No label could hold her. So she made one that didn’t try. 

Inspired by fashion, beauty, and the culture of influence, she built hōl as a platform that makes whole foods feel relevant by giving them the attention they deserve. Positioning health and wellness not as something you performed, but something you shared as part of your style. Where it’s not just about what you’re wearing but what you’re doing for yourself. 

Molly built hōl for the ones who want to feel good, look good, and live good. For those navigating it all, hol is a reminder that prioritizing whole (hōl) foods, more often times than not, isn’t about perfection. It’s about power (you’ll know it when you feel it). Giving you the energy you need to go for it, to do your thing, to test the limits. So you can be ready for anything and everything…to show up, show off, and show out. 

x, Molly